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From the #1 New York Times bestselling author of Vince Flynn's Mitch Rapp Series It's bold
Full-color illustrations improve clarity and realism
John Hawthorn's dark eyes and lean
and an unexpected humor that allows empathy to blossom within the most unlikely contexts
Serious Play: How the World's Best Companies Simulate to Innovate Ophthalmology From the #1 New YorkSuccessful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael
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