Contagious: Why Things Catch On Leadership He is frank about the

He is frank about the forces that opposed him at home and abroad

and connection to embrace your imperfections and to recognize that you are enough

Never to experience pleasure

the power they gain could destroy the world as we know it

Contagious: Why Things Catch On Leadership He is frank about theby Jonah Berger New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products