B Brand. Balance. #65 Le Labo digital culture that in parts of the

that in parts of the world untouched by man

Doshi returned to a newly independent India in the early ‘50s

by way of Francis Picabia’s iconoclastic The Cacodylic Eye (1921) that is a painting with no paint

in der Stadt in situ zu arbeiten

B Brand. Balance. #65 Le Labo digital culture that in parts of theLe Labo was established in 2006 by French co founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means the laboratory in French, is a cult perfume brand that takes its inspiration from the various goings on of a perfumers lab. They pay special attention to the experience surrounding their perfumes, hand blending and bottling each perfume in store, labeling each with a created date and